Our willingness to share content without thinking is exploited to spread disinformation
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During the past four years the discussion around the causes of our polluted information ecosystem has focused almost entirely on actions taken (or not taken) by the technology companies. But this fixation is too simplistic. A complex web of societal shifts is making people more susceptible to misinformation and conspiracy. Trust in institutions is falling because of political and economic upheaval, most notably through ever widening income inequality. The effects of climate change are becoming more pronounced. Global migration trends spark concern that communities will change irrevocably. The rise of automation makes people fear for their jobs and their privacy.
Bad actors who want to deepen existing tensions understand these societal trends, designing content that they hope will so anger or excite targeted users that the audience will become the messenger. The goal is that users will use their own social capital to reinforce and give credibility to that original message.